About

Hi. I’m Allan, the Creative Director of Wintersun Design.

I’ve been immersed in design, branding, marketing and publications for a little over 25 years now. My personal design philosophy is “message first, art second”. I believe design is much more than just an art form. It is something that has purpose, or achieves a specific outcome for a client. One of the best parts about what I do is consistently creating the ‘wow’ factor for my clients.

I have a pretty broad background. Government, print industry pre-press, commercial, corporate and freelance. Been there, done it. In the early 2000’s, I also enjoyed earning web qualifications, building websites and becoming a webmaster all while people said ‘graphic designers can’t do web’. I’ve created designs for everything from digital assets, trail networks and corporate stationery through to major events, shop fitouts and product packaging.

I’m also a keen musician who enjoys writing, playing and recording music in his spare time. On weekends, you can often find me on a board in the surf with my wife and friends.